Retailers spend most of their budget and energy on the in-store experience. It only makes sense: upwards of 95% of revenue is generated inside the bricks and mortar. However, retailers should also consider the following:
The path to purchase often begins online. 73%-83% of US consumers research online before buying in-store, per a Pricewaterhouse Coopers survey.
Shoppers leave stores to buy online. Per a Harris Interactive Poll, 43% of adults report that they’ve visited a brick and mortar store to examine a product before purchasing it elsewhere.
Customer expectations of online/in-store...Read More »