Preheader text is displayed next to the subject line most commonly on mobile devices, Gmail, and Outlook (with certain notification settings). Some mobile devices (like Android) will block images by default, making preheader text even more important since this might be one of the first things that the subscriber sees before enabling images and opening your email.
What is email preheader text?
- Located above the logo or header in an email
- Seen at the top of your email design
- Some email clients will grab the first piece of code and display approximately the first 85 characters of the first HTML text...
Retailers
spend most of their budget and energy on the in-store experience.
It only makes sense: upwards of 95% of revenue is generated inside
the bricks and mortar. However, retailers should also consider the
following:
Teens
are more likely than any other age group to use text messaging,
Facebook, and Twitter. They are also more likely to communicate
through a greater number of channels on a daily basis, picking the
right channel based on speed, convenience, and privacy.
There’s no
doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers in the UK and around the globe are no longer
sitting at their computers searching for information—instead, they
expect information to be available all around them. At the same
time, they expect that information to be relevant to their
lives.
There’s
no doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. Consumers are no longer sitting at their computers
searching for information—instead, they expect information to be
available all around them. At the same time, they expect that
information to be relevant to their lives.
Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the 
Permission-based
email has become the foundation of successful one-to-one marketing,
and a company's database of email subscribers is one of its most
valuable assets.
Once
you've got your mobile program up and running, you want customers
to feel engaged and have an opportunity to interact with your brand
on the spot. And as your mobile efforts mature, it’s critical to
provide relevant and dynamic information that keeps subscribers
wanting more.
When
you’re just starting to put your mobile strategy into action, email
is probably your bread and butter for reaching customers. At this
stage, using mobile to beef up your email list is a good first
step—but there’s plenty more you can do to get your mobile program
off the ground!
Convenience,
ease-of-use, and efficiency are no longer wants, but necessities in
our fast-paced society. Auto bill pay, GPS, and other developments
in technology continue to automate our lives. Marketers are working
to stay at the forefront of their customers’ interactions across
channels—including mobile.
Today’s
tip is similar to 
There’s
no doubt that today’s consumers are mobile. They’re constantly
on-the-go, sending and receiving communications of all types, and
they’ve come to expect that information be (literally) in-hand at
all times. This week I’ll be providing tips and detailed
instructions to build a mobile program that complements your
cross-channel strategy and promotes consumer engagement.
Over
the past couple of months, it seems the majority of buzz and
conversation in our industry has been related to mobile. From our
