The Best Email Marketing Software

Earlier today we launched SocialEngage, our next generation social media management application that brings together the best of CoTweet and new capabilities to further empower brands to engage with customers through social channels.

Developed in our San Francisco Social Media Lab, SocialEngage serves as the cornerstone of ExactTarget’s social media management suite. It features everything you’ve grown to know and love about CoTweet, and much more -- including features such as RSS integration, editorial workflow and Facebook management, just to name a few.

The beauty of SocialEngage is that...Read More »

Looking for innovative ways to drive engagement through your Facebook Fan Page, a new way to fuel email list growth from Facebook, or maybe just looking to get started and build your page from scratch?

ExactTarget SocialPages is here to help – putting Facebook Fan Page management in YOUR hands. It’s not enough to just have a fan page – companies need an active presence to gain the attention of users, drive consumer engagement, and increase brand awareness.

ExactTarget SocialPages provides a variety of tools to help, including:

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Each Thursday at 11am EDT, marketers from around the world join the ExactTarget Nexus  partner ecosystem on Twitter for a conversation about trends and campaign ideas across the interactive marketing industry.  We call the virtual coffee chat the Nexus Café.

We hosted guest, RapidBuyr, a B2B daily deals site for small-to-medium businesses. They offer discounted offerings for software, hardware, web development and design services, IT outsourcing, events, SaaS offerings, and more. During our #NexusCafe Twitter chat, the RapidBuyr team and our chat participants discussed strategies for...Read More »

With over 50 breakout sessions during Connections 2011, interactive marketers had access to hundreds of actionable ideas, proven strategies and success stories in every room. One of the highlights for me was a session that examined international email marketing campaigns. 

 

Here are five of the great ideas fellow marketers shared with their peers.

1.  Make training easy. Sean Mattson of Hitachi Data Systems stressed that robust training is a key. When rolling out a global email marketing initiative, Mattson found the best training tool was to create short video clips to build a robust library...Read More »

Consumers are interacting with brands in real time across email, mobile, social media and the Web – often from the phone they carry in their purse or pocket.  It’s a new real-time reality that creates tremendous opportunity for brands to engage, yet many still fall short – siloing interactions to online and offline teams and delivering brand experiences that are far from ideal.

 

The best minds in marketing have joined us at Connections 2011 to empower marketers with new ideas, innovations and products to meet the needs of today’s hyperconnected consumer.  From eMarketer’s Geoff Ramsey to...

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In the spring of 2001 at the most boring industry conference I had ever attended in my life, I met 3 guys that remained excited even though they were sharing my boredom at the "Clean Show," an industry event for dry cleaners, washing machine makers and hotel laundry buyers. Scott Dorsey, Chris Baggott and Peter McCormick were manning a booth with a crude screen shot of a new software they were calling ExactTarget. The tradeshow booth was pretty terrible, but I was so bored anything with a bit of technology was more interesting than watching the giant linen folding machine again.

All three of...Read More »

I don’t know about you, but at ExactTarget we are all in extreme preparation mode for next week’s Connections! No – just us? Well, as you begin to prepare for Connections, there’s one important aspect you should keep in mind – Nexusing!

What’s Nexusing? It’s a concept brainstormed, drawn out, and launched by the ExactTarget partner team to describe what happens when networking and technology come together to produce something so great that the sum is better than its parts! We do this all the time at ExactTarget. We meet other great marketing technology companies with products that when...

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I had the opportunity last week to sit down with Matt Hunckler, the Director of Marketing at Slingshot SEO, and talk with him about Search Engine Optimization and how organizations are incorporating it into their marketing mix. Here’s a bit of our conversation:

Colby: What is SEO? It seems a little abstract – like alchemy – can you get us up to speed on this topic?

Matt: No problem. It's a fairly complex practice, but I'll see if I can break it down a bit.

From the perspective of the search engines, search is about providing the best...

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As marketers, it's difficult to push engaging, relevant, timely content in every single email you send. When you start to see those open and click rates dip, it may be time to wake them up with a re-engagement campaign.

After pouring through various marketing email examples, we've compiled a few of the reoccurring tactics marketers use to get a subscriber's attention.

Education:
The main message of this tactic is to encourage subscribers to make the most of their subscription. Give instructions on how subscribers can get the most value from your emails. Unengagement may mean they have a lack of...Read More »

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Websites have evolved so much since the inception of the World Wide Web. I recall first receiving a book on HTML for my 13th birthday and being incredibly excited to begin making my first Web pages. (Note: for those asking why I was coding HTML at age 13, I often ask myself the same question.) Back then, you had your website published on something like Geocities, Angelfire, or some other free provider who was willing to take on the expense of hosting while displaying horrific ads to monetise their business model. Only if you were serious did you have a domain!

Fast forward to now, where RSS is...Read More »

The ExactTarget Documentation Department has been hard at work writing documentation that meets your needs. And if it isn't what you're looking for, we want to hear about it! That's why we've provided multiple ways for you as a user to reach us. We've socialized our documentation, and here's how:

• The Feedback Form - leave direct feedback on any page by using our green feedback form. Once you click Submit, we receive an email with your comments. If you provided contact information, we'll respond to you, often within the same day. 
   
• Email - what would an email marketing software company be...

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In the world of social media, oftentimes the best strategy is to let your customers promote the product for you.  However, it can be difficult to zero in on exactly how to create a strategy that both improves SEO and creates viral media content on social media outlets.  With a snazzy design and some well timed emails, Western River Expeditions, an adventure tour company, has accomplished this feat through the combined use of Compendium and ExactTarget.  

In short, Western River sends its clients a triggered email through Resmark Systems, tour operator software powered by ExactTarget, inviting...Read More »

CRM, Web Analytics, and Email Marketing are each powerful tools to better understand your audience. Put them all together and tada! you’ve got a powerful one-to-one marketing engine. When sales and marketing technologies are integrated, marketers can identify the effectiveness of their website copy, whitepapers, webinars, and other online efforts through conversion rates. Enhanced prospect segmentation and targeting results in increased personalization, targeted relevancy, and deeper visibility into conversion rates and campaign return.

So where do you reside on the marketing integration... Read More »

There only can be one number one. The best. Número uno. That is the newly stated goal of Indianapolis based email service provider, ExactTarget - to be #1. CEO, Scott Dorsey, stated that ExactTarget's goal for 2011 is to be best in breed for email, social, SMS and mobile services. This news sent the a conference room of over 2,000 ExactTarget user attendees buzzing with Twitter tweets, text messages, Facebook fan posts and, of course, old-school email messages.

A demo of ExactTarget's new Interactive Marketing Hub followed with new software tools and toys that will be released in beta...Read More »

I'm excited that today my team, Documentation, is beginning our concerted blogging effort. It's not that we like to talk about the stuff we're working on (well, it's not just that). We're excited to have another avenue to hook our users up with resources to make the best use of our email software, text messaging tools, Twitter marketing, and all the other online and social marketing tools that ExactTarget has to offer.

If it also helps prospective users in their product research, all the better, which gets to an important aspect of our documentation -- its open availability -- but I'll come...Read More »

Connections 2010 is coming! In just 6 days weeks 2,000 interactive marketers from around the world will gather for 3 days (September 14 - 16) of collaboration and education in this industry-leading interactive marketing conference. From permission based email marketing to social media marketing, Connections will explore the latest topics in interactive marketing. 

We also have a lineup of partner-specific events that will educate and inform our partner community while attending the Connections interactive marketing conference. Here are a three highlights that partners can expect at Connections...

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Since my daughter was born over a year ago, I’ve wanted to create a digital photo book to recap some of her special moments. I’ve always enjoyed the concept of scrapbooking, but I’ve never been good at completing one. It’s just too time consuming to have to do everything manually. That’s why a digital photo book is so appealing. You can easily select your layouts, drag-and-drop photos, and wa-la – you’re done!

I’ve been researching lots of different sites to try to find the best deal on a photo book. But nothing could compare to the deal I found a few weeks ago on Groupon: $10 for a 20-Page... Read More »

Do you think that email is a thing of the past? If so, according to the new Nielsen study you need to think again. Twenty-five minutes out of every hour spent on U.S. mobile internet is dedicated to email, dominating all other categories such as social networking, entertainment, and news. Mobile phones are no longer strictly used for dialing a friend, cell phone text blasts, or playing games. They are a great way for companies to implement one to one marketing campaigns through email marketing software.

 

When planning their next internet email marketing campaign, businesses need to take into...

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When you hear the name, Johnston & Murphy, you may assume this is an old company with products–with strategy and tactics to match. And you would be very, very wrong. This is definitely not your father’s Johnston & Murphy!

Johnston & Murphy (J&M), which boasts close to 200 stores, a catalog and an e-commerce site, is taking advantage of marketing tools and technology–anchored by email marketing and web analytics–to convert shoppers into buyers and create relationships that keep customers connected to the J&M brand.

While many retailers are struggling in today’s challenging economy, J&M is proving...

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