Social media has impacted everything from daily friendships to business practices. But one of the most dynamic effects of social media is how it has blurred the lines between customer service and marketing.
As a CMO, you know that your brand needs to go beyond listening and start doing. When it comes to social media, a further examination between customer experience and marketing has led us to three essential truths that CMOs should know about the social space. (Read the full list of truths and background information in our free-to-download whitepaper.)
The first truth for CMOs to grasp is that r...Read More »