Hello friends -- 

Let's not bother with the standard excuses for my blogging hiatus. Suffice to say, I'm back. And I've missed you all!

A lot of exciting things are happening around here (the Connections '08 email marketing user conference is just around the corner -- clients, get registered!), and it'll probably take me a few posts to do them all justice. I actually wondered how to choose today's topic -- but the news just solved that little quandary for me.

See, the marketing team has a pretty sweet deal up here on the 10th floor. Aside from rooftop access and a massive kitchen, the flat screen TV hangs but a few feet from my desk. Sure, this can be distracting at times...like when quasi-dramatic soap operas come on (who's in the hospital today?) -- or The Ellen DeGeneres Show which brings our collective productivity to a virtual halt. 

But as this morning's news came on, I caught the following headline:

"Waiting for text from Obama with VP candidate." 

Coming off the launch of our new Field Guide to SMS, this immediately piqued my interest. I quickly opened Google to investigate -- and sure enough, Obama's going to text subscribers the moment he makes his VP choice. How cool is that?! Check it out. Full of engaging copy and a catchy tagline ("Be the First to Know"), it shows just one creative illustration of how of Landing Pages and SMS have become effective 1 to 1 marketing tools.

So download your copy of our Field Guide to SMS -- you just might find the inspiration for your company's first (or next!) text messaging campaign. The possibilities are endless.

Talk to you soon,

Nicole
Marketing Communications Associate