I promise it is not as scary as it sounds!
First, an introduction - Hello! My name is Dawn DeVirgilio and I'm one of the newer members to the ExactTarget Marketing Team. One of the most exciting things I am involved in is heading up ExactTarget's social media!
The first day I joined ExactTarget, I received numerous triggered emails from my new teammates asking me to "friend" them on Facebook, or "follow" them on Twitter. Many companies block these types of services, so I was excited to see that ExactTarget was adopting them.
One of the first initiatives was to get an ExactTarget account on Twitter. We had seen companies like Jet Blue, and Comcast use Twitter successfully, and wanted to provide a place on Twitter where our clients could talk to us directly.
One of our first "tweets" (a tweet is a post on Twitter) was a discount code to our Route 1 to 1 Marketing Tour. As we gain followers we are hearing about email marketing success stories, customer feature requests and a few complaints that we've tried to solve in real time.
We also have a Facebook Page, various Facebook Groups including one for our Subscribers Rule campaign, and you can find many of us on LinkedIn.
Every day, we are learning more and more about the power of social networking.
So whether you friend us or follow us, we are excited to hear from you thru this new medium!
Dawn DeVirgilio
Internet Marketing Specialist
