Today is a very fun day for us at ExactTarget as we start to see two worlds (email marketing and social media) coming together. If you didn't see it, we just announced a strategic partnership and forthcoming integration with ShareThis - one of the leaders in the realm of social media sharing.
One reason why we’re particularly interested in having a partnership with ShareThis to jointly provide this capability is because they allow for sharing across not only social networks (they already support over 40), but also blogs and email. So, in short, no matter where or how you want to share or post the content, ShareThis has you covered. Another reason that it’s great is because ShareThis is the expert in this space, and as quickly as social networks are changing, ShareThis is always one or two steps ahead of what’s going on. Being able to have a partner that is always up-to-date with the world of social media lets us focus on what we do best (email marketing and other one-to-one communications), and also gives us the benefits of what ShareThis does really really well.
That said, stay tuned as we continue to work together to release this new functionality for our joint clients and prospects and if you're interested in getting more information as soon as the product is officially released, you can submit your contact information in the Learn More tab of the ShareThis Extensions Network listing.
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