I can't believe I missed this the first time around! Back on June 19th, esteemed colleague Morgan Stewart posted an excellent review of how to do co-registration the right way. The key, he says, is clear notice and consent. No tricking or forcing potential recipients to opt-in.
"After this form, guess what happens? I get a thank you page! No trap, no gimmicks. No requirement to register in order to get the thing I really wanted in the first place. (Remember in the Free IQ Test example, I had already invested 20 minutes in taking the test. In order to get my score I was compelled to register for things I was not interest).
[...] Co-registration that makes subscription a requirement to get something. These vendors put your add before delivering the value proposition promised by the site. This is a trap for consumers and it will only deliver you bad email addresses from angry consumers.
Second is co-registration that offers the opportunity to take advantage of additional deals after the main value proposition has already been delivered. True, some consumers may be annoyed by that, but it is still the consumers choice to take advantage of the offer or to say, “No, thanks”. The subscribers you get through this process are much more likely to stay engaged with your program over the long haul."
Read all about it here.
"After this form, guess what happens? I get a thank you page! No trap, no gimmicks. No requirement to register in order to get the thing I really wanted in the first place. (Remember in the Free IQ Test example, I had already invested 20 minutes in taking the test. In order to get my score I was compelled to register for things I was not interest).
[...] Co-registration that makes subscription a requirement to get something. These vendors put your add before delivering the value proposition promised by the site. This is a trap for consumers and it will only deliver you bad email addresses from angry consumers.
Second is co-registration that offers the opportunity to take advantage of additional deals after the main value proposition has already been delivered. True, some consumers may be annoyed by that, but it is still the consumers choice to take advantage of the offer or to say, “No, thanks”. The subscribers you get through this process are much more likely to stay engaged with your program over the long haul."
Read all about it here.
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