Monday was a BIG day for me. I ate my first branded donut.
I didn't know they existed. The idea had never crossed my mind. The sheer genius of it was beyond my imagination.
Yet there it sat, radiating happiness in all of its chocolatey-goodness inside the towering case at our new Dunkin' Donuts. This Mecca of yeast perfection and cream-filled heaven open its doors to caffeine-crazed, stomach-rumbling Indianapolis downtowners just last month -- and we welcomed it with open arms.
(The fact that Dunkin' Donuts works with Customer Portfolios, one of our beloved Agency Partners, just increased our love for them. Check out Joel Book's blog post on the Dunkin’ Perks™ email program to see their work in action. Their email marketing program is very well done!)
Anyway, it came as no surprised that when R. J. Talyor (you probably know him better as the driving force behind ExactTarget SMS and recent New York Times "quotee") asked if I wanted to run out for coffee and donuts, I sprinted for the door.
Faced with the seemingly impossible task of choosing my donut, my eyes darted wildly from the chocolate cake to the marble frosted, the maple glaze to the vanilla cream-filled éclair-thingy. And then I saw it. An orange and pink sprinkled yeast donut with chocolate frosting.
With feigned calm, I quietly placed my order and watched as my Dunkin' Donuts branded sprinkle snack was placed in a bag.
In case you're having trouble getting as excited about this moment as I was, just look at this donut. (Yes, you can find anything on Google Images.) And just FYI, it tastes just as good as it looks.
Nicole
Marketing Communications Associate
p.s. -- If you want to pin down the team from Customer Portfolios to ask them about their Dunkin' Donuts success, register for Connections '08. They'll be there!
