I'm a baseball fan. In fact, before I started contributing to the ExactTarget blog, I had almost four years of baseball blogging under my belt.
So it's only natural that I subscribe to the MLB email lists. Here's an email that they sent me today:
This is an attractive newsletter. Fun products. Nice photos. Not so hot if you've blocked images, but other than that, solid.
But one thing is missing. Can you spot it? I'll give you a hint. I'm a REDS fan. This email hasn't delivered any content that special to me; they've played the odds with the most popular teams.
Most brand preference isn't as passionate as baseball team fandom, but I still encourage you to take a lesson from this email: know your subscribers and send them marketing that they want.
So it's only natural that I subscribe to the MLB email lists. Here's an email that they sent me today:
This is an attractive newsletter. Fun products. Nice photos. Not so hot if you've blocked images, but other than that, solid.
But one thing is missing. Can you spot it? I'll give you a hint. I'm a REDS fan. This email hasn't delivered any content that special to me; they've played the odds with the most popular teams.
Most brand preference isn't as passionate as baseball team fandom, but I still encourage you to take a lesson from this email: know your subscribers and send them marketing that they want.
ExactTarget Feed
Powered by Compendium Blogware
Comments for What's Missing from this Picture?