Top Bulk Email

@StevenShattuck's Guide to Content Mapping for Multiple Personas

By Guest Blogger
Tuesday, May 21, 2013

This is a guest blog post for ExactTarget from Steven Shattuck. Steven is VP of Marketing at Bloomerang, a featured contributor to Social Media Today, and has been published in Search Engine Journal, Business2Community and the Content Marketing Institute. Steven will be making regular contributions to ExactTarget's blog to share his expertise in social media and content marketing.

So you've formulated your content offers and mapped them to each stage of a perspective buyer's journey. Now it's time to get started on creating that content, right? Wrong! Having a one-dimensional content strategy...

The Dos and Donts to Improving Email Deliverability

By Kyle Lacy
Wednesday, October 10, 2012

We all know that the ISPs are the gatekeepers of the inbox, it is up to the brands sending email to diagnose and rememer their own deliverability issues. And yes, we are all in the same boat. In the first half of 2011, Return Path found that 19% of all permission-based email never made it to the inbox. That’s right— permission alone isn’t a guarantee of deliverability.

It is important that you stay focused on improving deliverability to make sure you’re maximizing every revenue opportunity. Poor deliverability can be a result of several factors, but no matter the cause, it will quickly...

The Effect of Email Engagement on Inbox Delivery

By Chip House
Monday, October 26, 2009

You're likely not surprised to hear that 90% of the email ISPs have to deal with is spam, which has driven them to constantly evolve and improve their filtering processes. Competition for users with mail accounts hasn't abated, meaning that the ISP that does the best job of keeping the inbox clean and relevant wins.

In a recent article at eM+C titled: "The Effect of Email Engagement on Inbox Delivery" I discuss the balancing act marketers need to deal with at major ISPs. In this article I mention: "For marketers, this means that gone are the days when you can email away willy-nilly while...Read More »

Live Blog: Financial Services Solution Showcase

By Amanda Cross
Wednesday, October 14, 2009

We've got quite a change of pace in the ol' developer track conference room. Chris Murray of ExactTarget is the emcee for the Financial Services Solution Showcase.

He starts by introducing the first segment:

Beyond Deliverability: Consumer Choice & Control
Authentication, Privacy, and Policy
by Craig Spiezle
https://otalliance.org

The Online Trust Alliance is concerned with security in online activity, especially financial services. Spoofed email, phishing, and online exploits are a major challenge for financial organizations that operate online.

Craig said that government regulations are likely...Read More »

The Rise of Emperor Engagement

By Al Iverson
Friday, October 9, 2009

If Permission is King, then Engagement is the Emperor, my esteemed coworker Karen Balle explained to me this morning. And she's right.

Engagement (or lack of engagement) seems to be causing a lot of bulk foldering issues lately. If your mail is going to the bulk folder at a top ISP, it's probably going to be because recipients don't care about your email. They're not engaged.

What is engagement? I could break it down, but why re-invent the wheel? George Bilbrey provided a nicely detailed breakdown of engagement metrics, how they work, and what ISPs do with them.

To me, this highlights yet...Read More »

When is it right to be wrong?

By Al Iverson
Monday, December 15, 2008

Over on the ReturnPath blog, Stephanie Miller talks about the Risks (and Sometimes Rewards) of Not Following Best Practices. In the example she highlighted, an e-tailer manages to wring a few more dollars out of their old and broken down email list. "There was some gold in that there old file," she says.

That's one way you can look at things. There's a big ole' pile of stuff, and deep within that file, there must be a fancy, shiny reward, right? Maybe, but consider the flip side: What is it going to cost you to dig your way down to that (likely modest) reward?

This is the kind of thing I've...

@StevenShattuck's Guide to Content Mapping for Multiple Personas

The Dos and Donts to Improving Email Deliverability

The Effect of Email Engagement on Inbox Delivery

Live Blog: Financial Services Solution Showcase

The Rise of Emperor Engagement

When is it right to be wrong?

Content Hub Search

Authors

Categories

Recent Posts