In our research involving more than 160 B2C brands--including
retailers restaurants, manufacturers, travel and hospitality, and
nonprofits--ExactTarget found that most B2C marketers send welcome
emails to their new subscribers. Other interesting takeaways and
opportunities are highlighted within the infographic below.
Welcome Email Usage
- Nearly 81% of B2C marketers send welcome emails to their new subscribers
- Nearly 87% of retail companies send welcome emails to new subscribers
- By comparison, only 70% of non-retail companies sent welcome emails
Welcome Email Series
- A quarter of B2C marketers send a...
As I
write this, 93% of UK online consumers are email subscribers and
40% of these subscribers are opening, reading and responding to
email on their mobile phones or tablets. If you think these
statistics suggest UK consumers prefer email above all channels for
receiving offers and information from brands, you are absolutely
correct!
As
part of our reserach for the recent SUBSCRIBERS, FANS, &
FOLLOWERS report, 
Permission-based
email has become the foundation of successful direct marketing.
From e-newsletters and travel alerts to promotional messages and
purchase receipts, email is viewed as the most appropriate direct
channel for brands to communicate with consumers. Today,
93% of US online consumers are email subscribers
and receive at least one permission-based email message each
day.
2012
was the year content marketing came to life in North America.
According to 
One of
the biggest social media trends is the emphasis on visual content,
and new research from 
It
sounds like a New Year’s resolution that could easily go awry, but
it sums up what will likely be a rude awakening for many marketers.
Quality of fans and followers will matter more than quantity, and
savvy marketers will begin to find creative ways to leverage social
to drive...
Most
organizations are collecting and using data to drive sales and help
decisions. However, few are truly taking advantage of the
opportunities in front of them to leverage that data for
successful, meaningful, sustainable engagement— usually erring by
being too focused on tactics without cohesive...
Each Thursday
at 11 a.m. EST, marketers from around the world join the
ExactTarget user community on Twitter for a conversation about
trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the Nexus
Café.
At ExactTarget,
we pride ourselves on empowering our clients to connect with their
customers to drive engagement that builds loyalty and brand
advocates. One of the highlights of my day is getting to spend time
talking with our great clients and diving into their innovative
campaigns across email, mobile and social.
With
the right marketing automation solution, you can automate both
simple and complex marketing activities with just a few clicks from
one-off to batch messaging, data movements, integrations, and
report delivery.
Perfect information, for you
non-Econ majors, is a state in which prices and quality of products
are assumed to be known to all consumers and producers.
Alaska
Airlines is hands down my favorite airline because they have an
award winning loyalty program, have a modern fleet of planes that
all look and feel the same, and have employees who are extremely
friendly and treat their customers like royalty. Alaska Airlines
knows that air travel can often be a pretty stressful experience
and they've brought a very human element to an industry that has
admittedly lost most of the human touch.
Consumers are
always on-the-go. A great way to drive business is to reach your
customers though thier preferred channel. Preferred channels of
communication vary by individual - email, email via smart phone, or
SMS. 
