Trends+Innovations Alert: All Things Email
Wednesday, August 12, 2009
Tuesday, August 11, 2009
Until now....quarterly results dating back to early 2008 are trending higher and higher sales conversions with coupons as the incentive. If there has ever been a time to test out an expiring coupon and pushing the promotional limits to the edge, it's now.
Check out the latest findings from couponinfonow.com ... get inspired, feel the need and then put that research to action with Li... Read More »
Wednesday, July 22, 2009
ExactTarget’s Deliverability Team can put everything in place for you so that you can get back to your creative side and leave...Read More »
Wednesday, July 22, 2009
I’m so excited to share our newest innovation from the Product Management team and what I’d like to call “Dynamic Content with some personality”, Live Images.
Coming out in our Summer Release, Live Images is an extension...Read More »
Tuesday, July 7, 2009
Tuesday, June 16, 2009
The fact that one-to-one marketing is critical to email success
is old news. So why are so few doing it? Many find it hard to
decide how to tailor and personalize content. I’ve always been a
big fan of taking ideas to the streets, so I ask you– how do you
approach content decisions when determining relevant content for
your audience segments?
Great campaigns are executed outside the box, so I say ask the people what they want! A great example is the approach Toyota took when launching the Tundra in 2007. They first identified vertical demographics in construction, hunting, fishing, farming,...
Wednesday, May 20, 2009
Start by identifying each target audience, as well as finding behavioral patterns that change over a specific time frame. For example, note individuals who attend a webinar but don’t sign up for the newsletter, and vice versa. Once you’ve determined these patterns, you can begin planning how to increase engagement with a specific target audience using the power of ExactTarget’s technology.
Remember, when you focus on a targeted, highly engaged subscriber list, you’re bound to see substantial increases in...Read More »
Wednesday, May 13, 2009
ShopLocal, a provider of online SmartCircular content, recently announced a new feature for posting a tweet item onto your Twitter page from an online circular site. When "tweeted", the item posting will automatically contain the store location and item attributes, making the tweet process very seamless...Read More »
Tuesday, April 21, 2009
Monday, April 13, 2009
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Wednesday, April 1, 2009
Monday, March 30, 2009
Effective, May 1st, 2009 all clients will be moved over to enhanced tracking. So, if you haven't checked it out yet, now is the time to do a little spring cleaning when it...Read More »
Wednesday, March 25, 2009
Today, I stumbled upon a great blog on how to segment moms for remarketing - Engage: Moms. You can check out this and others on this totally mom focused blog.
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Thursday, March 19, 2009
Starbucks is doing a fantastic job with this. According to a recent interview with Howard Shultz, he states that on...Read More »
Wednesday, March 18, 2009
Retailers have been facing the multi-channel purchase challenge for years now. How do I get customers to keep shopping in the stores? How do I track when they’ve purchased from my store or online? What are they buying online that they don’t buy in the store?
Triggered shopping cart abandonment emails and cross-sell product recommendations have helped combat these challenges, but there’s still a variety of one-to-one marketing tools that anyone can use to better engage families. 2009 introduces the multi-touch messaging challenge. Where does mom prefer her marketing messaging? When does she...Read More »
Tuesday, March 17, 2009
Happy St. Patrick's Day everyone! I stumbled upon a
great article from Chris Dickey this morning. Almost, as if
he were speaking directly about how to use the ExactTarget 1-to-1
communications platform - http://adage.com/cmostrategy/article?article_id=135269.
He gives some great advice on how to measure engagement and trigger appropriate re-engagement campaigns, including the use of text and voice. Once you've taken a look at the article, check out the laundry list of features below that can be used to set these campaigns up. Every use case in his article can be simply executed upon with...
Tuesday, March 10, 2009
If you are like most marketers, you are struggling to think up
creative approaches to your email marketing efforts right
now. But why not capitalize on the research that is free on
the internet? For example, take a look at entertainment sites
such as Evite to find out what
behaviors are taking place surrounding a particular holiday.
Below is a great example of behavior of consumers around our
favorite Irish holiday right around the corner!
Kimpton Hotels, a personal favorite of mine, got creative from capitalizing on the tax credits coming to consumers in...Read More »
Monday, March 9, 2009
With all the holiday and birthday activities that swirl around us on a weekly basis, wouldn't it be nice to just be asked what we want recommendations for in the upcoming months. That way, when I need to buy something for a baby-shower, birthday, wedding, etc. I'll simply wait for the emails to come in and select which item I want to purchase from there. Better yet, set up...Read More »
Friday, March 6, 2009
What's even more convenient, is that if you don't want to print your coupon at that moment, you can have your coupon emailed to you. Now, wouldn't this be a great opportunity to allow the viewer to opt-in for...Read More »
Wednesday, March 4, 2009
- 88% of coupon users overall say that they use coupons to save money on the brands that they usually buy
- 47% say they use them to "stock up" on brands they usually buy
- 47% use them to try new products
- 41% use them to try a brand that's "usually too expensive" for them
- and 29% use them to buy more of a product than they would normally buy
Read More »