Marketers have a real opportunities to leverage their demonstration of social responsibility into their email campaigns. It's very difficult to connect with customer emotions and retailers now have an opportunity to do this by showing a real compassion and concern for the world crisis. Many companies already have Core Value Statements and demonstrate ethical responsibility in their company internally. Make this transparent to your customers in your email promotions.
Starbucks is doing a fantastic job with this. According to a recent interview with Howard Shultz, he states that on average, Starbucks customers visit Starbucks at least 18 times per month. Talk about loyalty! In a world where an expensive cup of coffee should be the last purchase, it's still the first for many. Perhaps this has something to do with anything anyone might know about the core values of the Starbucks CEO Howard Schultz. Set out to build a company that values employees and is constantly giving back, I have no problem paying $4 for a cup of coffee. Consider it my social responsibility to the employees at Starbucks.
Starbucks is doing a fantastic job with this. According to a recent interview with Howard Shultz, he states that on average, Starbucks customers visit Starbucks at least 18 times per month. Talk about loyalty! In a world where an expensive cup of coffee should be the last purchase, it's still the first for many. Perhaps this has something to do with anything anyone might know about the core values of the Starbucks CEO Howard Schultz. Set out to build a company that values employees and is constantly giving back, I have no problem paying $4 for a cup of coffee. Consider it my social responsibility to the employees at Starbucks.
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