The spam that you receive in your inbox on any given day is probably only a fraction of what is actually sent to you. This is because Internet Service Providers (ISPs) evaluate the content of the emails that are sent to you and reject many of them.There are many different factors that an ISP can use to tell if an email is spam. Without knowing all of the criteria that the ISPs judge emails against, it's possible that you could accidentally include content in your email marketing message that causes the ISP to think it's spam.
Content Detective is a tool within ExactTarget that helps you identify spam triggers in your email content. this feature mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters. It then recommends a resolution to each identified problem. After you run the Content Detective, you can then edit the email to remove the triggers.
Typically, having just one potential trigger word or phrase will not affect your email's deliverability. However, if two or more potential triggers are found, you should remove them to improve your email's chances of being seen by the subscriber.
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