It shouldn't be too long before we start seeing a new trend for retailers. Instead of sending product recommendations via email based on dynamic merchandising techniques from vendors such as Endeca, we'll be seeing retailers send dynamic Twitter and Facebook product recommendations via email.
ShopLocal, a provider of online SmartCircular content, recently announced a new feature for posting a tweet item onto your Twitter page from an online circular site. When "tweeted", the item posting will automatically contain the store location and item attributes, making the tweet process very seamless (see full blog posting on one-click Twitter integration).
ShopLocal is right in line with consumer demands as local news writers have begun asking local residents about their online engagement vs. use of the United States Postal Service (see full ExactTarget coverage here). This is showing signs of more and more people sticking to online completion of day to day errands.
Imagine a world where the Sunday newspapers and circulars are browsed entirely online and instead of circling the best picks for shopping that day, you are forwarding to friends via email and twittering them from your phone. Oh wait, that day is here.
ShopLocal, a provider of online SmartCircular content, recently announced a new feature for posting a tweet item onto your Twitter page from an online circular site. When "tweeted", the item posting will automatically contain the store location and item attributes, making the tweet process very seamless (see full blog posting on one-click Twitter integration).
ShopLocal is right in line with consumer demands as local news writers have begun asking local residents about their online engagement vs. use of the United States Postal Service (see full ExactTarget coverage here). This is showing signs of more and more people sticking to online completion of day to day errands.
Imagine a world where the Sunday newspapers and circulars are browsed entirely online and instead of circling the best picks for shopping that day, you are forwarding to friends via email and twittering them from your phone. Oh wait, that day is here.
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