Twitter Enterprise Software

Weekly Twitter Chat #NexusCafe: Lead Nurturing

By Kristen Hamerstadt
Wednesday, April 27, 2011

Each week, marketers from around the world join the ExactTarget Nexus partner ecosystemon Twitter for a conversation about trends and best practices in the interactive marketing industry. We call the virtual coffee chat the Nexus Café.

Jennifer Wong joined us last week from Optify, a marketing software company whose products enable B2B lead generation through search engine optimization. Jennifer discussed how Optify’s lead nurturing software has helped transform lead nurturing strategies for global brands. Through ExactTarget + Optify, you can send targeted relevant email messages to your...

CoTweet Forms Alliance Partnership with Dachis Group

By Kyle Sollenberger
Friday, April 22, 2011

I’m excited to share the news that CoTweet has formed a partnership with Dachis Group to deliver social business solutions to enterprises.

Dachis Group is a new type of technology solutions firm. It was created in 2008 by Jeffrey Dachis to help large corporate enterprises unlock the value of social technologies to do business better. The firm takes a holistic approach to its client engagements, combining advisory services along with technology implementation across three practice areas: customer participation, workforce collaboration and business partner optimization. Today, Dachis Group...

CoTweet Connects with ExactTarget

By Jesse Engle
Tuesday, March 2, 2010

The art of conversation meets the science of conversion.

Today, just fourteen months after we demo'd CoTweet publicly for the first time, I'm thrilled to announce that CoTweet has signed a definitive agreement to be acquired by ExactTarget, the leading provider of on-demand email and one-to-one marketing solutions. The combined companies will offer the first complete solution for businesses to manage all aspects of their online communication with customers and prospects, including email, mobile, and social media.

CoTweet will continue to operate in San Francisco and establish a new Social Media...

ExactTarget Acquires CoTweet

By Scott Dorsey
Tuesday, March 2, 2010

The below message was sent to all ExactTarget clients March 2, 2010. For additional information on the acquisition, visit www.ExactTarget.com/Connected

Email Marketing Meets Social Media - ExactTarget & CoTweet from ExactTarget on Vimeo.

Today is a historic day for ExactTarget and our clients! We are taking an enormous step forward in helping you bring together all forms of interactive communications and drive deeper customer engagement by combining the power of email marketing and social media.

I am excited to announce ExactTarget has completed the acquisition of CoTweet, the enterprise leader...Read More »

CoTweet Forms Alliance Partnership with Dachis Group

By Jesse Engle
Monday, October 12, 2009

I’m excited to share the news that CoTweet has formed a partnership with Dachis Group to deliver social business solutions to enterprises.

Dachis Group is a new type of technology solutions firm. It was created in 2008 by Jeffrey Dachis to help large corporate enterprises unlock the value of social technologies to do business better. The firm takes a holistic approach to its client engagements, combining advisory services along with technology implementation across three practice areas: customer participation, workforce collaboration and business partner optimization. Today, Dachis Group...

How Can Creative Approaches Be Applied to Lead Acquisition and Engagement Techniques to Garner Prospect Attention?

By Angela Khan
Wednesday, August 12, 2009

When considering fresh approaches in B2B marketing, I always advise looking at who constitutes your audience and who makes the final purchasing decision. It makes logical sense to target the users of the product or service you’re selling, but you also have to consider the individuals who will be supporting or maintaining that product or service. For many organizations, this is usually the architecture or IT department—particularly in software. Whether you’re selling an HRIS system, a CRM system, or you’re getting a reseller or partner involved in an integration, the IT group will always...Read More »