In
recent years, the explosion of social media has left savvy
Internet-goers with choices far beyond Facebook. If you're just
about tweeted out, one strong option to consider for promoting your
small business is Instagram. With roughly 100 million users, it's a
viable method for getting the word out about your organization.
Unlike other social media giants, Instagram doesn't focus on a full
website; it's mainly available via smartphone app - and if your
target audience is smartphone savvy, then you should be too.
Follow these tips to help get your Instagramming efforts
kickstarted today:
1....
Twitter Software
Each Thursday at 11am EST, marketers from around the world
join the ExactTarget user community on Twitter for a conversation
about trends and campaign ideas across the interactive marketing
industry. We call the virtual coffee chat the ExactTarget Café.
During a recent chat, we dove into data how engagement data
and testing can lead to more successful marketing campaigns. Our
guest was Justin Bridegan, senior marketing manager for MECLABS
(Marketing Sherpa). Justin oversees the product marketing for all
conferences, events, and publications for MECLABS. He has over
eight years of experience...
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Over the next several weeks, we will be sharing guest
articles from experts in the realm of content marketing. This week, Josh Miles
writes.
Josh Miles is principal and founder of Miles Design, a branding
firm specializing in branding and website design for professional
services and software firms. Josh is the author of the new Content
Marketing Institute book Bold Brand: The New Rules for Differentiating,
Branding, and Marketing Your Professional Services
Firm.
“It will look like you guys are on everywhere, even if you’re
not.”
Our
media buyer always had a way of helping our clients make the...
Content
marketing, likely because of the term, is often viewed as a
function of the marketing department. However, some of the best
content marketing is produced by the president or CEO of a
business.
The president of a company understands the business and product fully and has the end in mind in all activities. The end is serving customers. For those of you scared of the word “sales,” you actually have to make one to have a customer.
This doesn’t mean that content marketing is reserved for the president or CEO. What this means is that content marketers, their prospective customers, and their...
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Join Kristina Huffman, Design Practice Lead, as she discusses and answers seven common questions about responsive email design:
What is responsive email?
Responsive design is a set of techniques in web design and
development used to adapt a website to be readable on any screen
and/or platform on which it's displayed. These techniques are being
repurposed for emails. A responsive layout uses a piece of CSS3
code called a media query to detect the pixel size of the screen on
which that email is opened. Based on the screen size detected,
multiple stylesheets may be triggered to alter the layout and...
March
13, 2013, was a historic day for Kickstarter, the website dedicated to social funding
for anything from software development to stage shows and
everything inbetween. Ex-hit television series "Veronica Mars" launched a campaign to raise $2 million
in financing to produce a motion picture of the cult favorite,
hitting its goal in under 10 hours and setting a record for the
quickest $1 million to be raised in the site's history.
Fans rejoice at the impending return of their favorite moonlighting private eye, but what does this mean for the film industry? And what does this say about...
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The
ExactTarget team invites you to participate in our #ETCafe Twitter
chat every Thursday from 11am-12pm ET, where we discuss emerging
topics and trends from across the interactive marketing world. The
virtual coffee chat is held directly on Twitter, hosted by @ExactTarget. This week, we're excited to have Justin
Bridegan, senior marketing manager for MECLABS (Marketing
Sherpa), as a guest on our chat. I met Justin in February when I
attended the Marketing Sherpa Email Summit where we decided this
would be an excellent topic for a #ETcafe chat. Justin oversees the
product marketing for all...
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In
light of growing stats and recommendations making the
case for responsive email, it's time to start taking a "mobile
first" approach. Mobile phones are naturally the smallest of the
devices we use to consume media, so it's arguable that if we design
for this space well first, we can naturally adapt and branch off
that version to deliver good experiences for tablets, desktop
screens, and future devices to come.
Small screens and touch interfaces
Use the mobile landscape as a starting point and develop layout
adaptations from there. Don't necessarily limit the content you
share with various...
Traditional media just isn't cutting it anymore, folks. Digital is the way. Then why aren't more brands embracing new technologies like they should?
According to a poll of US marketing professionals conducted by the American Marketing Association (AMA), brands plan to shift dollars from traditional media to mobile and social in 2013 and beyond. Why? Traditional media is fragmented and audiences are dwindling. According to the report, traditional mass media once offered marketers the benefit of reach, but now it's too fragmented and the metrics aren't great.
eMarketer
says, "Print media has...
Today, Anonymous hacked into Burger King’s Twitter account and changed all the logos and messaging to McDonald’s. The buzz was tremendous and drove a massive amount of new followers for Burger King.
So, while it was no doubt embarrassing for the brand, many folks are pretty impressed by the increase in followers, brand mentions, and other nice side benefits the brand enjoyed. Unfortunately, Twitter quickly shut down their account as news began to spread.
So
what can we learn?
-
Make sure you are adequately staffed to respond in real-time to customers. This will also ensure that you don’t miss...
In this #InspiredMarketing blog series, we are sharing predictions on the future of marketing from 25 industry thought leaders. These predictions have been compiled in our new whitepaper, Inspired Marketing Predictions for 2013. In today’s post, Phil Szomszor of Firefly Communications shares his thoughts.
B2B Social Media Comes of Age
A
recent eConsultancy survey found that 67% of marketing
decision makers agreed that social media is integral to their
marketing mix (and only 11% disagreed). But when I speak to B2B
marketing and PR leaders, the received opinion is that social media
is a “consumer...
Racing is all about speed, but every now and then it helps to slow down and understand what drives the speed. I'm not talking about the cars, but rather the companies and the sponsors behind each team. Last week, as a sponsor of Andretti Autosport, ExactTarget had the opportunity to attend the Andretti Autosport Sponsor Summit.
The summit was what you would expect from a team known for winning championships. Day 1 started with a look back at Andretti Autosports's championship season and a look forward to the future of INDYCAR. On Day 2, we heard from the team's sponsors. Topics covered...
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Each Thursday
at 11am EST, marketers from around the world join the ExactTarget
user community on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We call
this virtual coffee chat ExactTarget Café.
Our guest for a recent #ETCafe chat was Peter Chase (@peterrchase), Executive Vice President at Scribe Software Corporation. During the chat Peter shared his insights into leveraging data to drive more successful campaigns. This was Peter’s and his team's first time on the chat and we had some amazing conversation!
Here's a recap from our...
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The
ExactTarget team invites you to participate in our #ETCafe Twitter
chat this Thursday (and every Thursday) from 11 a.m. - 12 p.m. ET,
where we discuss emerging topics and trends from across the
interactive marketing world. The virtual coffee chat is hosted
directly on Twitter by @ExactTarget using the hashtag
#ETCafe.For this week's #ETCafe chat we've invited Peter Chase
(@peterrchase),
Executive Vice President at Scribe
Software Corporation, to join our group to share his insights
into leveraging data to drive more successful
campaigns. During the chat we'll explore data...
Read More »
If you are interested in our social media marketing products or improving your social media strategy, we want to meet you!
The leadership team from the social media lab in San Francisco will be at Connections presenting on panels, demoing software and meeting with customers, analysts and the media. If you are interested in meeting with any one of our social media product experts, use the following Twitter handles and send us a message!
We’ll make sure we hunt you down and point you to the right sessions, meetings and late night parties. Here are just a few folks you can reach out to while at #ET1...
Read More »
Each Thursday at 11am EDT, marketers from around the world join the
ExactTarget Nexus
partner ecosystem on Twitter for a conversation about trends and
campaign ideas across the interactive marketing industry. We
call the virtual coffee chat the Nexus Café.
We hosted guest, RapidBuyr, a B2B daily deals site for small-to-medium businesses. They offer discounted offerings for software, hardware, web development and design services, IT outsourcing, events, SaaS offerings, and more. During our #NexusCafe Twitter chat, the RapidBuyr team and our chat participants discussed strategies for...Read More »
We hosted guest, RapidBuyr, a B2B daily deals site for small-to-medium businesses. They offer discounted offerings for software, hardware, web development and design services, IT outsourcing, events, SaaS offerings, and more. During our #NexusCafe Twitter chat, the RapidBuyr team and our chat participants discussed strategies for...Read More »
One voice that summed up a lot of
what I took away from this event was Jay
Baer - The Power of Now. I'm a software engineer, not very
social (have never twittered my face in a book), not a marketer
(although sometimes I think I can be viral), just came to learn
what cool tech toys ET has coming that I can help our marketing
team leverage, and catch a Katy Perry concert - I mean "who doesn't
like cats". But listening to many of the speakers about "social"
over these last few days, I think I've either been brainwashed or
I'm starting to get this a bit. It's not about vanity or posting
what I had...Read More »
The
ExactTarget Nexus team invites you to participate in our #NexusCafe
Twitter chat tomorrow and every Thursday from 11am-12pm ET, where
we discuss emerging topics and trends from across the digital
marketing world. The virtual coffee chat is hosted directly on
Twitter, hosted by @ETNexus. Follow the #NexusCafe
hashtag and be sure and add the hashtag to your tweet to
participate.Our guest for this week's chat is RapidBuyr, a B2B daily deals site for small-to-medium businesses. They offer discounted offerings for software, hardware, web development and design services, IT outsourcing, events,...Read More »
The ExactTarget Nexus team invites you to participate in our
#NexusCafe Twitter chat tomorrow and every Thursday from 11am-12pm
ET, where we discuss emerging topics and trends from across the
digital marketing world. The virtual coffee chat is held on
Twitter, hosted by @ETNexus. Follow the #NexusCafe hashtag and be
sure and add the hashtag to your tweet to participate.
Our featured guest for tomorrow’s Sept. 8 #NexusCafe Twitter chat
will be Jennifer Wong from Optify, marketing software for the
real-time web. She will lead the discussion around best practices
for tracking digital marketing...
I’m excited to share the news that CoTweet has formed a partnership with Dachis Group to deliver social business solutions to enterprises.
Dachis Group is a new type of technology solutions firm. It was created in 2008 by Jeffrey Dachis to help large corporate enterprises unlock the value of social technologies to do business better. The firm takes a holistic approach to its client engagements, combining advisory services along with technology implementation across three practice areas: customer participation, workforce collaboration and business partner optimization. Today, Dachis Group...
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