Thursday, December 16, 2010
I will market to my customers like the individuals they are is Resolution #3 in ExactTarget’s 5 Resolutions Marketers Should Make And Keep In 2011. What does this mean for ExactTarget’s own email marketing? It means we’re adding new preferences customized by you in ExactTarget 3sixty in January. Shape the content of the communications you receive from ExactTarget by telling us more about you! Are you a B2C design guru? Or are you a B2B executive just getting started with your interactive marketing program? No matter who you are, we want to know!
In January, we’re launching My InSight customer newsletter, which will replace the current InSight, Scene, and Product Updates communications offered today. By using all the data we have (what you provide to us in your preference center combined with what we already know about you, your account, and your relationship with ExactTarget), we’re creating a supercharged communication that’s focused on YOU and your unique preferences—with all the benefits of one-to-one marketing, technology, and ExactTarget product insight.
In early 2011 we’re also launching ExactTarget Alerts and a monthly account summary providing you with key metrics associated with your account. You’ll stay informed about important product updates, releases, and maintenance windows, and quickly see a recap of how many emails have been sent out of your account—providing you with more insight into your relationship with ExactTarget.
You’re an individual—and we want the communications you receive from ExactTarget to be unique to you too!