I was very excited to read Andrew Kordek's review of our InSight newsletter this morning:
http://thescrappyemailmarketer.wordpress.com/2009/06/18/exacttargets-newsletter-almost-perfect/
We received a 9.95 rating, which is the best possible rank in my book. Why not a perfect 10? As Andrew pointed out, there are still things we can do better. The assumption of perfection is often followed by complacency, and with the speed of change in email marketing, there is no time to sit back and relax, thinking everything is just right.
We've said it over and over again, but the key to successful email is TEST, TEST, TEST. Once the content is finalized for the InSight newsletter every month, we begin testing different elements of the newsletter. Just when we think we've hit the nail on the head, our subscribers throw us a curve ball in the test results. Test data provides the information we need to make smart changes to the newsletter.
The testing never ends, and neither does the opportunity for improvement.
http://thescrappyemailmarketer.wordpress.com/2009/06/18/exacttargets-newsletter-almost-perfect/
We received a 9.95 rating, which is the best possible rank in my book. Why not a perfect 10? As Andrew pointed out, there are still things we can do better. The assumption of perfection is often followed by complacency, and with the speed of change in email marketing, there is no time to sit back and relax, thinking everything is just right.
We've said it over and over again, but the key to successful email is TEST, TEST, TEST. Once the content is finalized for the InSight newsletter every month, we begin testing different elements of the newsletter. Just when we think we've hit the nail on the head, our subscribers throw us a curve ball in the test results. Test data provides the information we need to make smart changes to the newsletter.
The testing never ends, and neither does the opportunity for improvement.
Comments for InSight Newsletter gets a 9.95
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