5 Resolutions Marketers Should Make And Keep In 2011
Resolution #5: I Will Use Automation To Save Time And To Better Meets My Customers’ Needs
Once you’ve committed to make data the foundation of your marketing and market to your customers as individuals, it’s time to identify what’s working – and start automating!
Before you jump into the automation deep end, make sure you start with a process or campaign that works. Automation only saves time if it’s effective. And with tools like the Interactive Marketing Hub™, you can quickly pinpoint the recurring emails or campaigns that are taking up the most time on your calendar, and automate the ones that give you the most bang for your buck.
I automate as often as I can – from simple thank you emails triggered from forms on our website, to multi-step campaigns like our new client welcome and enablement series. While I’m guilty of often thinking of automation in terms of messages, in 2011 I’m looking at automation to improve process, especially when it comes to managing data. With Audience Builder™, I’m cutting my time spent manually pulling data to generate my campaign lists, groups, and segments – and making decisions based on my entire data set in real time. Now that’s something to get excited about!
When you save time with automation, you’ll be able to focus on more important and exciting enhancements to your marketing program – like incorporating mobile and social to your marketing mix.
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