Monday, January 17, 2011
Resolution #5: I Will Use Automation To Save Time And To Better Meets My Customers’ Needs
Before you jump into the automation deep end, make sure you start with a process or campaign that works. Automation only saves time if it’s effective. And with tools like the Interactive Marketing Hub™, you can quickly pinpoint the recurring emails or campaigns that are taking up the most time on your calendar, and automate the ones that give you the most bang for your buck.
I automate as often as I can – from simple thank you emails triggered from forms on our website, to multi-step campaigns like our new client welcome and enablement series. While I’m guilty of often thinking of automation in terms of messages, in 2011 I’m looking at automation to improve process, especially when it comes to managing data. With Audience Builder™, I’m cutting my time spent manually pulling data to generate my campaign lists, groups, and segments – and making decisions based on my entire data set in real time. Now that’s something to get excited about!