Voicemail Marketing

As a part of our Voice of Customer program, we're always innovating with new ways to delight clients and gather their feedback so we can continue to improve the ExactTarget experience. That's why we recently organized the first-ever company-wide Client Thank-a-Thon! 

The Thank-a-Thon worked just like it sounds: a drive to call clients and thank them for their partnership. Additionally, we targeted contacts who had not yet taken the Client Success Survey we had recently sent and asked for their time to complete it.

Over 30 non-client facing ExactTarget employees from teams across the company (HR,...

Read More »

At Connections 2012, I hosted a panel featuring Joel Ballezza of Brooks Running and Allison Gonzalez of Carter’s. We spoke about the top three ways you can manage social conversations more effectively, using SocialEngage:

1. Staff for Success
2. Plan Ahead
3. Track and Adapt in Real Time

In case you missed it, this blog series will bring you up to speed on the best of the session, including attendee feedback. Leave your own tips in the comments section!

 

The first, most important, step to take in order to be more effective when communicating with customers online is to make sure you have the right people on...

Read More »

According to the Mashableblog, by 5:30pm EST Jan 14, only two days after the devastating earthquake in Haiti, the Red Cross has raised an impressive $5 million dollars from their Text campaign. If you were on Twitter, Facebook, or other social media sites this week, you may have seen the outcries to donate $10 by texting "Haiti" to the shortcode 90999. If you do the quick math, that's 500,000 mobile subscribers that have used text messaging to donate to the Haitian relief efforts led by the Red Cross. The blog post also shows an SMS message flow explaining how easy it is for a mobile...Read More »

A recent study performed by the Annenberg School for Communication, University of California Berkeley School of Law, and the Annenberg Public Policy Center reports that Americans believe marketers should not advertise to them based on preferences and behavioral data…But why?  In a marketplace of abundant information and almost innumerable and varied products, why don’t consumers desire some assistance to narrow down their selection?  Why don’t people appreciate that marketers want to provide them with relevant advertising?  If I am going to see advertisements on a website…and there is no...

Read More »

In a world where technology is ever evolving, it's no wonder most senior citizens choose to avoid technological devices almost completely. Okay, to be fair, there are a few that completely negate this statement. Take the 80-year-old minister we met in Cincinnati on our Catapult Email Marketing research project. Not only did he have a laptop, he used iTunes on a regular basis and even downloaded e-magazines. But, statistics show he's the exception.

According to a recent article, only 28% of senior citizens use the internet on a daily basis. In contrast, 90% prefer to talk with friends...

Read More »

If you haven't heard, in addition to email and SMS marketing, ExactTarget also offers voicemail marketing. 

While I'm well versed in permission practices regarding email, I didn't know too much about how permission applies to voicemail marketing.  So, I attended Vontoo's Permission-Based Voice Marketing Webinar recently to learn more.  I picked up some valuable information I thought was worth sharing.

Just as email marketing is governed by the CAN-SPAM law, voice marketing here in the United States is regulated by the Federal Trade Commission's Telemarketing Sales Rule (TSR).

Today, the TSR...

Read More »

Well it’s that time again folks… event season for ExactTarget. Yes, similarly to “wedding season”, people from coast to coast will gather together to celebrate something they all have in common - whether it be a young couple hopelessly in love, or a strong passion for all things that interest them professionally. In the professional world, the time to congregate, share ideas, and take new concepts back to the office has arrived.

That being said, wow, the event team has quite a quarter to tackle. Imagine, over 12 shows across the country in just 12 weeks. Despite the craziness that will ensue in...

Read More »

Well, happy snowy Wednesday everyone. As many of you here with me in the Midwest already know, it's beastly out today.

No, really.

I just spend roughly 30 minutes clearing a foot and a half of snow off the trusty Cavalier only to find it can't get enough traction to move more than 6 inches in any direction. I'm not bitter about this situation -- aside from the fact that much of the snow I cleared now resides inside my boots, up my sleeves, in my hair, and down MY NECK.

Ah, winter. How glorious.

(No, this isn't my cavy in the picture, but might as well be!)

However, there was one bright moment in...Read More »

Let’s be honest.  Chris Martin leads a pretty charmed life.  His band, Coldplay, has made him millions, he’s married to actress Gwyneth Paltrow, and he’s got a couple of cute kids with the (arguably) catchy names of Apple & Moses.  So what’s a guy like that doing giving away Coldplay’s latest MP3 single, “Violet Hill,” for free via www.coldplay.com?

I have three words for you: fan email addresses. 

You see, Coldplay’s single isn’t technically “free”—you have to provide your email address and zip code in order to receive a link, via email, to download the MP3.  This bit of quid pro quo might be...

Read More »