and content go hand in hand. With that, one of the biggest
questions marketers ask is often about appropriate copy length.
Let's take a look at the psychology behind decision-making and
conversions to best inform what kind and how much content to
In a recent web clinic by MECLABS Marketing Experiments, Long Copy vs. Short Copy, Dr. Flint McGlaughlin walked through several great examples and principles, asking the following questions:
- Do customers prefer shorter pages?
- Are attention spans decreasing?
- Can long-copy pages be effective?
- How much information is too much, or too little?