Webinar

Design and content go hand in hand. With that, one of the biggest questions marketers ask is often about appropriate copy length. Let's take a look at the psychology behind decision-making and conversions to best inform what kind and how much content to use.

In a recent web clinic by MECLABS Marketing Experiments, Long Copy vs. Short Copy, Dr. Flint McGlaughlin walked through several great examples and principles, asking the following questions:

• Do customers prefer shorter pages?
• Are attention spans decreasing?
• Can long-copy pages be effective?
• How much information is too much, or too little?
• Is...

Bonin Bough, VP of Global Media & Consumer Engagement at Mondelez Brands, presented a webinar with SocialChorus earlier this week. The focus of the presentation was how brands like Oreo and Wheat Thins have been generating consumer advocacy in a marketing world that now largely revolves around social channels and mobile devices.

Probably the most staggering fact shared was this statistic: 3% of brand fans create 75% of engagement. Furthermore, a customer typically has one interaction with a brand per year, while an advocate will have around 12 interactions per year. Clearly, the importance...

As brands become more social and customers become the social mouthpiece of brands, the intersection of advertising and word-of-mouth recommendations is now online. Traditional advertising methods fade into the background as customers are more wary of brand promises and, instead, turn to their friends and family when making a purchase.

Like any marketer curious about the numbers that back up such claims, I was interested to hear Jay Baer (of Convince and Convert) and Greg Shove (of SocialChorus) discuss the stats in their webinar The Influence Triangle: How to Leverage 3 Types of Brand Fans to...

Last week I had the pleasure of listening to Lori Wizdo from Forrester Research on a webinar with our own Adam Blitzer. It was a great learning experience, covering how the sales and marketing processes have changed in recent years. Since it's so hard to give up an hour to attend a webinar these days, I wanted to share a few key takeaway from Lori's presentation.

Stat #1: 86% of B2B buyers engage with social media while working

I love this stat, and here's why. As marketers we have two weapons at our disposal: tools and techniques. Most marketers use the same set of tools; it's the techniques...

Think You're the Average Consumer? Think again.

In our first SUBSCRIBERS, FANS, & FOLLOWERS report of 2013, Marketers From Mars, we address the question marketers have been asking themselves for years:

Am I really that different from the average consumer?

In short -- yes, you are different. Marketers From Mars compares and contrasts the preferences and behaviors of marketers and consumers to help you:

1. Differentiate marketer and consumer digital behaviors.
2. Evaluate digital channels based on consumer preferences.
3. Avoid personal bias to better reach your consumers.

It's time to stop making assumptions...

Marketers are not normal. 

By this, I simply mean that marketers are not average consumers.  We are creations of this very specific moment in history in which communications devices and channels are evolving at an unprecedented pace.  As a result--and much like risk-taking explorers, we rush headlong into the unknown, leading our own lives on the bleeding edge of technology, social networks, and revenue models that our bosses barely understand--let alone our target audiences. 

And in that knowledge, an idea was born for the 20th research report in our SUBSCRIBERS, FANS, & FOLLOWERS series: Market...

Missed the Partner Summit at Connections? Find out about the launch of our new partner program, the ExactTarget Orange Partner Network!  

Date: Tuesday, December 4,...

Guess what? We have another opportunity to learn more about the wonderful world of social media and Twitter. It is a simple fact that social media has a unique ability to help businesses perform better – but only if you can find the true meaning in all that data!

Next Wednesday, November 14, I’ll be joined by Ian Greenleigh, Manager of Content and Social Strategy for Bazaarvoice for a free, one-hour webinar where we’ll dig into the social media questions that perplex marketers today:

• Does social media actually reflect the “real” world?
• How do marketers figure out what data is really important?
• With...

Next Tuesday, November 13, we are bringing in social media experts and the leader of our social media product line, Margaret Francis, to inspire you with new ideas on how you can to improve the performance of your Facebook presence.

 In this best practices webinar, you will learn how to engage Facebook Fans by:

• Creating contests and promotions that drive excitement
• Leveraging Dynamic Content to increase engagement
• Applying best practices for driving F-Commerce
• Building surveys that capture the interest of your fans

What: Webinar: Winning Tips for driving explosive revenue growth from Facebook

When: N...

I just wanted to update you about an excellent webinar taking place this Friday. 

What can you do when your subscribers go silent – or worse – unsubscribe? You’ve lost the ability to get your message out to the people that need to know about your products and offers. The answer? There are 3 key steps to re-engage these two valuable segments – unsubscribes and inactives - with your marketing message. Learn how to leverage their personal shopping preferences, find them with personalized displays ads, and coordinate personalization with your email campaigns. The result? More active subscribers,...

Drive Customer Engagement with Email + CRM + Social | August 14 | 1:00pm EDT