What's Up, Doc?
Monday, November 21, 2011
First, a data filter is a group of criteria that segments a subscriber list or data extension using subscriber attributes. For example, if you've collected your subscribers' subscription date, you might use a data filter to send a thank you coupon a week before their subscription anniversary. Or, you might use a data filter to send a follow-up survey several days after...Read More »
Friday, October 7, 2011
You now have the ability to cancel a send as it's in the process of sending. If you send an email and then realize there's a spelling mistake, or you sent it to the wrong list, or for any other reason really, you can cancel it before it completes the send.
To cancel a send, select the email and click the new Pending Sends button. The Pending Sends grid appears that shows all your scheduled and in-progress sends. Select the in-progress...Read More »
Monday, October 3, 2011
This was my third Connections user conference, and I've watched as it grows and expands each year. Not only did we have 3000+ attendees, but the breakout sessions and keynote speakers continue to improve in quality and expertise.
As a Documentation Writer, I view Connections as a time for me to sit in on sessions that pertain to my areas of expertise to both see if I've missed anything in the documentation and to learn what's...Read More »
Monday, August 8, 2011
One easy way to provide relevant content is to use ExactTarget's dynamic content feature. Dynamic content is content you define and set to display in your email based on a set of rules. For example, if you're selling clothing, you might want to display men's apparel for your male subscribers and women's apparel for your female subscribers.
Dynamic content can be way more complicated than just providing content for...Read More »
Friday, July 15, 2011
Release 141.3 just introduced the ability to add a Facebook Like button to your email content. You can configure the button to "like" the entire email or a URL of your choosing.
Once you insert the button in your content box, you can edit the properties of the button. Edit the title, destination, site name, and any image that appears in the Facebook post. A convenient preview window allows you to tailor your post to appear just the way...Read More »
Friday, June 3, 2011
Because I'm so religious about the brands I subscribe to, I've found four very specific things that really draw me in. Here they are:
- Create a program worth subscribing to. This is huge. Email marketing isn't one of those "if you build it, they will come" efforts. You have to provide value that others will talk about. Giveaways and discounts are two good ways to start, but let your creativity shine through your email marketing program. Visit 3sixty's Design Center for design resources.
- Communicate the...
Friday, May 6, 2011
Let's go through some of it.
A List is a collection of your subscribers that receive your communications. You create as many lists as you need to segment your subscribers so that you...Read More »
Wednesday, April 13, 2011
First, what is CAN-SPAM? CAN-SPAM is the popular name for the U.S. law regulating commercial email that went into effect on January 1, 2004. The real name is the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (mouthful!).
Wednesday, April 6, 2011
ExactTarget provides two ways to do this: Smart Capture and Web Collect. Knowing which to use might not be immediately obvious, but choosing between Smart Capture and Web Collect really depends on whether you're using ExactTarget landing pages or not.
Smart Capture is designed to be used with ExactTarget landing pages. If you're already using landing pages to market your business, using Smart Capture makes sense. You can easily integrate and customize a Smart Capture form for...Read More »
Thursday, March 17, 2011
Clean, active lists are an email marketers dream, but acquiring
that list can be a challenge. One way you can ensure your lists are
full of subscribers who want to be there is by setting a double
opt-in status for your lists (note, if you're configuring an
SMS campaign, double opt-in is required).
Double opt-in requires your subscribers to confirm their email address after they subscribe. Double opt-in campaigns:
- minimize the number of invalid email addresses. No more fake email addresses for you. The only time a subscriber becomes active on your list is after they confirm their address from...
Monday, February 7, 2011
- Test Distribution - The percentage of your subscribers to send your A/B test to depends on the number of subscribers in your list(s). If you have more than 50,000 subscribers, ExactTarget recommends sending to 5% per condition. If you have less than 50,000 subscribers, we recommend using 10%.
- Wait Time - In order to receive complete results for your A/B test, ExactTarget recommends waiting at...
Friday, January 7, 2011
That's why email design is vital to the success of your email marketing program. As a marketer, you're interested in improving ROI, click-throughs, and conversions. The design of your messages plays a huge role in their success. After all, you want your subscriber to see your message the way you intended, and...Read More »
Thursday, December 30, 2010
Every marketer strives for success in their email campaigns, but achieving that success can be challenging. At ExactTarget, we offer three general guidelines:
- Serve the individual
- Honor their unique preferences with regard to communication, content, frequency & channels
- Deliver them timely, relevant content that improves their lives
OK, but what are
same practical ways you can get the results you want?
Well, the documentation department has put together a Best Practices
document that hits several key areas of email marketing.
This week I'm focusing on Deliverability. Take a look:
- Play by the rules...
Wednesday, December 22, 2010
You probably know plenty of email marketing DON'Ts, so I won't add to that list. Instead, let me tell you what I, as a savvy 20-something email subscriber, want from you.
I present to you my email marketing DOs:
- DO welcome me. If...
Tuesday, December 7, 2010
Because it's so important, we've put together a few guidelines when creating your subject line:
- It’s generally accepted that shorter subject lines generate higher open rates vs. lower open rates for longer subject lines
- Studies indicate however that longer subject lines, while generating lower open rates, can actually produce higher click through rates
- There is no magic length for optimal performance; however, truncation by ISPs...
Tuesday, December 7, 2010
Ooph. Not exactly the impression they were trying to make. This business tried to lure me in with personalization, and while addressing me as Name,First caught my eye, it was for all the wrong reasons. Personalization can make all the difference in your opens, but only when implemented correctly.
To insert a personalization string in the subject line with ExactTarget, you can select from a number of attributes in the personalization menu.
In this case, I want to select First Name. The...Read More »
Thursday, December 2, 2010
- Preview the HTML and text versions of the email: Use the HTML and Text tabs on your email editor workspace. Some clients only receive the text version so you want to ensure that everything looks the way you intend in both...
Friday, November 19, 2010
If you're somewhat familiar with the ExactTarget application, and especially if you've already gone through the Getting Started Guide, this guide is for you.
The purpose of this guide is to introduce you to some of the additional features not discussed in The Getting Started Guide. This is not a step-by-step process, but rather a list of features that you can use to make your email communications convenient for you and...Read More »
Tuesday, November 9, 2010
you're brand new to ExactTarget or just thinking about taking the
plunge, I'd recommend you check out a document that was written
just for you: The
Getting Started Guide.
Even if you've been using ExactTarget for a while, the information in The Getting Started Guide might help you complete several essential tasks. The guide is split into five sections:
Setting Up Your Account - This
page provides the basics for getting your application up and
running. If you need to update your settings or add a user, this
page tells you how.
- Importing Data Into ExactTarget - One of the first major steps...
Wednesday, November 3, 2010
So what is a bounce? Bounces are messages that ISPs send back to ExactTarget to explain why they can't deliver your email to the email address you sent it to. In other words, your subscriber can't receive your email. When an email can't be successfully delivered, ExactTarget labels the subscriber as Bounced.
But there are multiple types of bounces and various reasons each bounce occurs. Check it out: