One of the first things you need to do in regard to your email marketing is create a sign up form on your website.
ExactTarget provides two ways to do this: Smart Capture and Web Collect. Knowing which to use might not be immediately obvious, but choosing between Smart Capture and Web Collect really depends on whether you're using ExactTarget landing pages or not.
Smart Capture is designed to be used with ExactTarget landing pages. If you're already using landing pages to market your business, using Smart Capture makes sense. You can easily integrate and customize a Smart Capture form for your subscriber collecting needs.
You can direct a Smart Capture to a subscriber list, a data extension, or a Salesforce object. To learn more about Smart Capture, see the Smart Capture feature guide.
Web Collect can be used on any website or blog. ExactTarget provides sample code that you can edit to fit the branding of your web page. Web Collect allows users to subscribe and unsubscribe from specific lists, existing subscribers to update their profile, and capture errors that your visitors encounter. See the Web Collect feature guide for more information.
If you want to know more about the difference between Web Collect and Smart Capture, see our brand new Adding a Sign Up Form to Your Website Solution Guide that compares differences and outlines the benefits of each.
ExactTarget provides two ways to do this: Smart Capture and Web Collect. Knowing which to use might not be immediately obvious, but choosing between Smart Capture and Web Collect really depends on whether you're using ExactTarget landing pages or not.
Smart Capture is designed to be used with ExactTarget landing pages. If you're already using landing pages to market your business, using Smart Capture makes sense. You can easily integrate and customize a Smart Capture form for your subscriber collecting needs.
You can direct a Smart Capture to a subscriber list, a data extension, or a Salesforce object. To learn more about Smart Capture, see the Smart Capture feature guide.
Web Collect can be used on any website or blog. ExactTarget provides sample code that you can edit to fit the branding of your web page. Web Collect allows users to subscribe and unsubscribe from specific lists, existing subscribers to update their profile, and capture errors that your visitors encounter. See the Web Collect feature guide for more information.
If you want to know more about the difference between Web Collect and Smart Capture, see our brand new Adding a Sign Up Form to Your Website Solution Guide that compares differences and outlines the benefits of each.
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