Perhaps you’ve heard of Microsoft Office – the name behind some of
the world’s most popular computer programs like Word, Excel,
PowerPoint, and Access. But have you encountered their marketing
and service programs?
Diana Lawson, Senior Product Manager at Microsoft, led a breakout
session at the Connections user conference entitled “The Contact
Strategy Visualized” alongside ExactTarget Senior Design Consultant
Andrea Smith. Lawson explained that the Microsoft Office
relationship marketing team focuses on two distinct CRM programs
for the Office customer: seasonal/promotional-style programs...Read More »
You've Got Mail
Most retailers don’t
have a Chief Technology Officer. Then again, most companies aren’t
like Best Buy. The man behind the innovation? The same “geek”
behind the most recognizable tech support group today—Best Buy CTO
and Geek Squad Founder Robert Stephens. 
Stephens took the stage at Connections 2011 earlier this week to discuss Best Buy’s Power of “One Vision” and “One Team” with ExactTarget CMO Tim Kopp. And like many others in the audience, I was captivated and refreshed by a few of the insights he had to share:
1. Trends will happen with or without your company’s consent. As CTO,...
Read More »
Email marketing success isn’t measured purely by the number of
opens and click-throughs you have, but by the level of engagement
subscribers have with your brand. That’s why behavioral data is so
essential to creating effective remarketing campaigns. After all,
how do you feel as a consumer when companies send you “batch and
blast” emails and mailers featuring non-personalized, irrelevant
content? Unengaged.
Today, using rich behavioral data to connect with
customers is no longer an option. It’s a must. Do you have the data
you need to deliver highly-engaging, dynamic messages? The ExactTarget—W...
Read More »
Today, using rich behavioral data to connect with
customers is no longer an option. It’s a must. Do you have the data
you need to deliver highly-engaging, dynamic messages? The ExactTarget—W...
Read More »
Each year, marketers find new and creative ways to appeal to
holiday shoppers. But as we see more and more competing print ads,
television commercials, and interactive marketing messages, how can
you stand out in your subscriber’s inbox? Design.
This year, optimize your holiday emails with quick, easy-to-implement email design tactics that will resonate better with shoppers and achieve better returns:
Design with a holiday motif. Using holiday colors, graphics, and headers will not only help your subscribers get in the holiday mindset—it’ll also help them get in the spirit for seasonal...Read More »
This year, optimize your holiday emails with quick, easy-to-implement email design tactics that will resonate better with shoppers and achieve better returns:
Design with a holiday motif. Using holiday colors, graphics, and headers will not only help your subscribers get in the holiday mindset—it’ll also help them get in the spirit for seasonal...Read More »
Research shows that consumers are more inclined to open an email
from a friend than from a company. Don’t believe me? Take it from
Papa John’s who added 45,000 fans on Facebook just three days
after adding Social Forward to their NCAA-themed email
campaign. Sounds like Papa John’s subscribers weren’t just
hungry for pizza, but for a great deal to pass along to friends
too…
With ExactTarget Social Forward, your subscribers can take control of the content you send them by passing it along to their friends on Facebook, Twitter, and more than 20 other social sites—all with less effort on your...Read More »
With ExactTarget Social Forward, your subscribers can take control of the content you send them by passing it along to their friends on Facebook, Twitter, and more than 20 other social sites—all with less effort on your...Read More »
“You’ll never get the job unless you apply.” “You won’t get that
date unless you ask them out.” In the same way, you’ll never get
your subscribers to do what you want them to unless you assign
clearer calls-to-action. Whether you’re hoping they’ll click, visit
your website, update their information in the subscription center,
or something else, you won’t get a response until you ask your
subscribers to take ac
tion.
tion.In fact, Helzberg Diamonds® was able
to achieve better email response by assigning more relevant
calls-to-action in a promotional email targeted at bridal
prospects. By encouraging...
Read More »
This holiday season, you’ll most likely be sending out emails to
your subscribers featuring discounts, coupons, and other seasonal
promotions. But rather than leaving your subscribers to delete your
email or act on their own accord, providing a personalized Landing
Page where you can keep them oriented, accentuate your call to
action, and capture a greater conversion rate. As a consumer
myself, I also appreciate that personalized Landing Pages allow me
to save time (and patience!) printing online coupons.
Instead of printing off an entire email, a Landing Page
allows subscribers to simply...
Read More »
There’s
no point in having data unless you can
actually use it. After all, you know your customers better than
anyone—you’ve gathered rich demographic and behavioral data about
them. But be honest: Are you leveraging that rich customer data to
deliver highly-personalized, relevant email content? If your answer
is “no,” it’s time to step up and squeeze a little more out of your
interactive program.Luckily, with the ExactTarget—Omniture Integration, it’s easy to deliver emails that will keep your customers engaged and coming back for more. How?
- Try increasing the relevancy of your email messages...
Over the past few years, as cell phones have gained more and more
popularity, we've started to see "no cell phones beyond this point"
signs outside libraries and hear "please silence your cell phones"
announcements in movie theaters, classrooms, and even church
services--but never will you hear this announcement made at
Connections.
Yesterday, in the "CMO Roundtable: Fuel for Thought" general session, ExactTarget CMO Tim Kopp made an interesting observation: in the past, speakers and presenters used to get offended by the use of cell phones during their speeches--but not anymore. Today, seeing... Read More »
Yesterday, in the "CMO Roundtable: Fuel for Thought" general session, ExactTarget CMO Tim Kopp made an interesting observation: in the past, speakers and presenters used to get offended by the use of cell phones during their speeches--but not anymore. Today, seeing... Read More »
Most likely, you’re a marketer – not a programmer. Yet, some
interactive marketing providers’ tools treat you like you are,
making you waste time and energy trying to sort out the technical
details. And if you’re struggling to secure time, resources, and
internal IT support in an effort to extend your messages across the
web, there’s an easier way to get things done.
Ok – ready to cut microsite creation time down to less than five minutes? Done. With ExactTarget’s incredibly user-friendly landing page marketing technology, you can easily create coupons, special promotions, or other types of...Read More »
Ok – ready to cut microsite creation time down to less than five minutes? Done. With ExactTarget’s incredibly user-friendly landing page marketing technology, you can easily create coupons, special promotions, or other types of...Read More »
Why am I excited for Connections 2010? Well, for
one, I’ve never been to Connections before. (pause for gasps) I
know, I know – it’s the largest interactive marketing conference in
the world! It might also be because the first day of
Connections is my birthday. (Go ahead, write it down.) But my being
a Connections first-timer is probably the biggest reason why I’m so
pumped. Here’s why you should get excited too:
5. Volunteer Day – NEW!
Before you start fueling the conversation, you can join in powering the communitytoo. With so many of our friends in town (i.e. you), we couldn't think of a...Read More »
5. Volunteer Day – NEW!
Before you start fueling the conversation, you can join in powering the communitytoo. With so many of our friends in town (i.e. you), we couldn't think of a...Read More »
Design is the visual component of brand voice. Thus, the way you design your emails and present your messages is the way subscribers will perceive your brand. Are they seeing you the way you want them to?
Chances are, there are some aspects
of your interactive design that you’d like to improve in. Is it
designing for beyond the inbox? Changing the way you think about
email marketing design? The future of email design? Whatever it is,
we’ve got you covered.
In our three-part Design Toolkit, get 20 actionable tips for improving the design of your interactive communications – and increasing...
Read More »
Can you believe it’s August already? We’re now well-past the
halfway point for 2010. Gyms are no longer packed, money that was
originally intended for saving has been spent, and diets have been
forgotten. The resolutions we committed to earlier in the
year have been relaxed in the midst of busy schedules and
unexpected events thus far.
But not for you, right? In early January, ExactTarget launched the Five Resolutions Every Marketer Must Make in 2010 whitepaper, packed with tips on social media, subscriber engagement, interactive design, and getting back to the basics of...Read More »
But not for you, right? In early January, ExactTarget launched the Five Resolutions Every Marketer Must Make in 2010 whitepaper, packed with tips on social media, subscriber engagement, interactive design, and getting back to the basics of...Read More »
