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Friday, September 23, 2011
Diana Lawson, Senior Product Manager at Microsoft, led a breakout session at the Connections user conference entitled “The Contact Strategy Visualized” alongside ExactTarget Senior Design Consultant Andrea Smith. Lawson explained that the Microsoft Office relationship marketing team focuses on two distinct CRM programs for the Office customer: seasonal/promotional-style programs...Read More »
Friday, September 16, 2011
Most retailers don’t have a Chief Technology Officer. Then again, most companies aren’t like Best Buy. The man behind the innovation? The same “geek” behind the most recognizable tech support group today—Best Buy CTO and Geek Squad Founder Robert Stephens.
Stephens took the stage at Connections 2011 earlier this week to discuss Best Buy’s Power of “One Vision” and “One Team” with ExactTarget CMO Tim Kopp. And like many others in the audience, I was captivated and refreshed by a few of the insights he had to share:
1. Trends will happen with or without your company’s consent. As CTO,...Read More »
Wednesday, November 10, 2010
Today, using rich behavioral data to connect with customers is no longer an option. It’s a must. Do you have the data you need to deliver highly-engaging, dynamic messages? The ExactTarget—W... Read More »
Wednesday, November 3, 2010
This year, optimize your holiday emails with quick, easy-to-implement email design tactics that will resonate better with shoppers and achieve better returns:
Design with a holiday motif. Using holiday colors, graphics, and headers will not only help your subscribers get in the holiday mindset—it’ll also help them get in the spirit for seasonal...Read More »
Monday, October 25, 2010
With ExactTarget Social Forward, your subscribers can take control of the content you send them by passing it along to their friends on Facebook, Twitter, and more than 20 other social sites—all with less effort on your...Read More »
Wednesday, October 20, 2010
Monday, October 18, 2010
Wednesday, September 22, 2010
Luckily, with the ExactTarget—Omniture Integration, it’s easy to deliver emails that will keep your customers engaged and coming back for more. How?
- Try increasing the relevancy of your email messages...
Thursday, September 16, 2010
Yesterday, in the "CMO Roundtable: Fuel for Thought" general session, ExactTarget CMO Tim Kopp made an interesting observation: in the past, speakers and presenters used to get offended by the use of cell phones during their speeches--but not anymore. Today, seeing... Read More »
Thursday, September 9, 2010
Ok – ready to cut microsite creation time down to less than five minutes? Done. With ExactTarget’s incredibly user-friendly landing page marketing technology, you can easily create coupons, special promotions, or other types of...Read More »
Monday, August 30, 2010
5. Volunteer Day – NEW!
Before you start fueling the conversation, you can join in powering the communitytoo. With so many of our friends in town (i.e. you), we couldn't think of a...Read More »
Monday, August 16, 2010
Design is the visual component of brand voice. Thus, the way you design your emails and present your messages is the way subscribers will perceive your brand. Are they seeing you the way you want them to?
Chances are, there are some aspects of your interactive design that you’d like to improve in. Is it designing for beyond the inbox? Changing the way you think about email marketing design? The future of email design? Whatever it is, we’ve got you covered.
In our three-part Design Toolkit, get 20 actionable tips for improving the design of your interactive communications – and increasing...Read More »
Tuesday, August 3, 2010
But not for you, right? In early January, ExactTarget launched the Five Resolutions Every Marketer Must Make in 2010 whitepaper, packed with tips on social media, subscriber engagement, interactive design, and getting back to the basics of...Read More »