Monday, August 16, 2010
Design is the visual component of brand voice. Thus, the way you design your emails and present your messages is the way subscribers will perceive your brand. Are they seeing you the way you want them to?
Chances are, there are some aspects of your interactive design that you’d like to improve in. Is it designing for beyond the inbox? Changing the way you think about email marketing design? The future of email design? Whatever it is, we’ve got you covered.
In our three-part Design Toolkit, get 20 actionable tips for improving the design of your interactive communications – and increasing customer engagement because of it. The toolkit addresses three important facets of design:
1. Design Philosophy. In order to change the way you design, you have to change the way you think about design. In fact, the concept known as “design thinking” is taking the industry by storm. Top global brands like Mayo Clinic, the U.S. Army, Procter & Gamble, UNICEF, General Electric, (and ExactTarget!) have all adopted the concept as a vital business strategy. By making design thinking part of your creative process (and even your overall business strategy), you can produce substantial gains and increase your competitive edge.
So what exactly is design thinking? Design thinking is a process that successfully partners your creative resources alongside decision makers in marketing, technology, operations, and business to power innovation and drive results. With 7 Design Principles That Will Drive Customer Engagement, you’ll learn how to take these seven tips and translate them into tangible results.
2. Taking Design Beyond Email. Design isn’t just about email anymore. In order to engage your customers, you must meet them where they’re at, no matter what channel it’s through. Luckily, in ExactTarget’s 5 Easy Ways to Improve Conversions Across All Interactive Channels, you can get checklists and actionable tips on improving your communications through:
· Email Design
· Landing Pages
· Multi-channel Marketing
With quick wins and easy checklist items, it’s so simple to start improving your interactive program TODAY. Better interactive marketing? CHECK!
3. Designing for Today. Sure, we’re all adopting new technology as it comes out – whether it’s social, video, or the latest computers and mobile devices. But, are you looking ahead to the future? With the onset of Outlook 2010, it’s imperative that your team knows the ins and outs of designing for optimal email performance through this popular email client. Why?
· According to a recent study, Outlook users account for 43% of all email client users—beating out big names like Hotmail, Yahoo! Mail, Gmail, and AOL by significant margins. With the release of Outlook 2010, you can expect your subscribers to adopt this new version, as well as increase usage of previous versions like Outlook 2007.
·Today (over three years post-launch of Outlook 2007), only 9.9% of opens occur in Outlook 2007, compared to 30.09% in Outlook 2003.
What does this mean? It means that if the path to adoption follows a similar path to that of Outlook 2003 and 2007, you can expect to see your subscribers making the switch to 2010 slowly, and perhaps using 2007 increasing as well. Have you designed with image blocking in mind? Are you using too much rich media and animated .gifs? With 8 Design Tips on Designing for Outlook 2007 and 2010, get the pointers you need to stay ahead of the competition – and in the inbox.
It’s pretty obvious that design is one of the most important components to your interactive program. After all, resonating with subscribers requires more than just changing your message. To engage your customers, look to ExactTarget for 20 design tips that will improve your philosophy, multi-channel design, and forward thinking.