Research shows that consumers are more inclined to open an email from a friend than from a company. Don’t believe me? Take it from Papa John’s who added 45,000 fans on Facebook just three days after adding Social Forward to their NCAA-themed email campaign. Sounds like Papa John’s subscribers weren’t just hungry for pizza, but for a great deal to pass along to friends too…
With ExactTarget Social Forward, your subscribers can take control of the content you send them by passing it along to their friends on Facebook, Twitter, and more than 20 other social sites—all with less effort on your part. Here are two social media marketing tools you can use to enable subscribers to share your holiday emails:
ShareThis Integration. Now you can share your email content with more people than just those on your subscriber list. By enabling your subscribers to share content with friends, your message can be shared across more than 20 online networks and communities, while providing you the metrics you need to create a strategy around your social content via the response you receive from consumers.
Forward to a Friend. Haven’t you ever received an email with a great coupon or discount that you couldn’t wait to share with a friend? Your customers love receiving great deals from you, so you can assume their friends will too. Let your subscribers do the work by letting them choose who receives the message simply by adding the Forward to a Friend feature in your email headers. And with social media tracking, you'll be able to see how many times your message was forwarded and how many new subscribers you’ve gained as a result. Building brand presence has never been easier.
Luckily, these two tips are easy to implement too. No setup. No integration. No hassle. In the ExactTarget application, adding social forward is as simple as clicking on a drop down menu. This isn’t just something you can do to improve your holiday emails in minutes—it’s something you can do in seconds to increase revenue this holiday shopping season.
Curious about other things you can do in seconds to boost your holiday revenue? Check out our 5 Holiday Email Tips guide for easy-to-implement tactics retailers can use to strengthen the impact of their emails this holiday season.
With ExactTarget Social Forward, your subscribers can take control of the content you send them by passing it along to their friends on Facebook, Twitter, and more than 20 other social sites—all with less effort on your part. Here are two social media marketing tools you can use to enable subscribers to share your holiday emails:
ShareThis Integration. Now you can share your email content with more people than just those on your subscriber list. By enabling your subscribers to share content with friends, your message can be shared across more than 20 online networks and communities, while providing you the metrics you need to create a strategy around your social content via the response you receive from consumers.
Forward to a Friend. Haven’t you ever received an email with a great coupon or discount that you couldn’t wait to share with a friend? Your customers love receiving great deals from you, so you can assume their friends will too. Let your subscribers do the work by letting them choose who receives the message simply by adding the Forward to a Friend feature in your email headers. And with social media tracking, you'll be able to see how many times your message was forwarded and how many new subscribers you’ve gained as a result. Building brand presence has never been easier.
Luckily, these two tips are easy to implement too. No setup. No integration. No hassle. In the ExactTarget application, adding social forward is as simple as clicking on a drop down menu. This isn’t just something you can do to improve your holiday emails in minutes—it’s something you can do in seconds to increase revenue this holiday shopping season.
Curious about other things you can do in seconds to boost your holiday revenue? Check out our 5 Holiday Email Tips guide for easy-to-implement tactics retailers can use to strengthen the impact of their emails this holiday season.
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